8 Steps to Start Towards Success (Part 2)
Customer access comes in two forms:
- Access through Products
- Access through Business Opportunities
For Access through Products
We need to understand the problems or needs of customers beforehand. What issues do they have, or what special care do they need? This allows us to offer products that align precisely with the customers' needs.
When conversing with customers, we must communicate using the 'Praise-Suggest-Praise' formula and use connecting phrases that sound positive, avoiding anything that might offend the customer's sentiments. Use the word 'now' instead of 'but.'
For Selling Business Opportunities
We aim to find out what they desire. It doesn't mean everyone wants the same thing. We should speak "directly to the customer's heart," not talk about everything.
If initially unsuccessful, connect with the team leader 3/2.
Success in everything requires 'frequent action' because experience comes from 'taking action.'
We must differentiate between 'goals' and 'daydreams.'
We can call something a 'goal' only when we take action. But if we just want it without ever taking any action, without developing or learning anything new, we call it a 'daydream.'
Good goals should be clear, measurable, achievable, and have a specific time frame.
When we have customers, we need to manage relationships, track product usage, use guiding questions leading to positive directions, and develop customers from 'ordinary customers' into 'regular customers' and eventually into 'Brand Ambassadors' based on our communication with them.
Taking care of representatives involves integrating them into the online system and company-organized events, ensuring they understand every aspect of the company and closely monitoring their performance.